Saturday, December 13, 2008
(Photo Credit: Screenshot of PEP Homepage)
The unexpected death of young Igorot actor Marky Cielo, is seen as a factor in boosting several GMA-7 programs in the past days. Discovered during the Season 3 of the network's highly popular Starstruck competition, Marky Cielo has been a regular star of GMA-7. It is no wonder that the network "milked" what it could from the tragedy. In one of the SIS shows this week, an hour long tribute / cry-festival complete with interviews and emotional singing was offered to a very curious international audience that were just so hungry for news on the young actor.
Not to be outdone, ABS-CBN also did its part in covering the wake of the Kapuso star. Television crews of the Kapamilya network apparently disregarded protocol by not being sensitive to the requests of Marky Cielo's family particularly in not taking any shots of the actor's body during his wake in Sinto, Bauko. This incident apparently prompted the actor's mother to have yet another breakdown. Saturday shows however that were shown in ABS-CBN didn't feature any supposedly "stolen shots" of the actor. Still, this didn't stop GMA-7 from throwing some barbs at the rival network's insensitivity during its weekend afternoon shows.
As a fellow Igorot watching from afar, I can only shake my head and murmur, INE, KEDENG! (ENOUGH!) There is a death here, let's not turn it into a circus. Milking a personal tragedy just to increase ratings and have bragging rights run contrary to Filipino values that we so proudly claim we have. Where is delicadeza? Where is pakikisama? Is everything really all about the money?
It is exactly one week since the country was shocked by the death of Marky Cielo. The Kapuso and Kapamilya networks are expected to continue to outdo each other during today's afternoon gossip shows. Again, sensationalism and segments that cater to the tear glands will dominate the programming. At the middle of it is a grieving family who just lost the eldest son. Do the networks really care? I highly doubt it.